Creative ideas for
made of glass
The Stiftung Initiative Mehrweg (SIM) and the Deutsche Umwelthilfe (DUH) (German Environmental Aid) are holding the Reusable Innovation Award for the eleventh time. Both organisations are calling on product designers, bottle manufacturers, logistics companies, beverage companies and other reusable thinkers to submit pioneering ideas for the award. Awards will be presented for outstanding achievements and initiatives that contribute to innovative further development of returnable systems for beverage packaging.
“Returnable glass bottles are clearly the trend. The material is not only robust in re-use and easy to recycle but also stands out for its elegance and quality compared to disposable plastic bottles. This is why the focus of the Reusable Innovation Award this time is on the timelessly modern traditional material glass. By presenting awards for innovations, we want to make a contribution to further extending the ecological lead of returnable bottles and beverage tins over plastic bottles and tins,” says SIM Managing Director, Jens Oldenburg. “Regionally filled reusable bottles promote a sustainable economy, protect jobs and are particularly environmentally friendly due to short transport routes”, adds Barbara Metz, Deputy DUH Federal Managing Director. “It is important not only to keep these regional reusable structures sustainable through innovation but also to expand them even further. We need more reusable packaging in order to achieve the climate protection targets and the reusable quota of 70 per cent in the Packaging Act. Our goal with the Reusable Innovation Award is to make an important contribution in this respect”.