Mehrweg-Allianz calls on the new German government to consistently promote reusable packaging and starts public campaign to promote reusable packaging
• Consumer campaign “Mehrweg ist Klimaschutz” informs more than 5,000 beverage retailers about the climate friendliness of reusable bottles
• Climate protection made easy: 15 families can win a whole year's worth of free drinks in reusable bottles worth 1,000 euros each in a join-in campaign
• Reusable Alliance calls on new German government to consistently promote reusable bottles, for example through a tax on disposable plastic bottles and cans
The “Mehrweg-Allianz”, made up of environmental and industry associations, is once again launching its major information campaign “Mehrweg ist Klimaschutz” today with a participatory campaign for consumers. Over the coming months, 15 households will be able to win free drinks in reusable bottles worth € 1,000 each for a year and experience how easy it is to protect the climate with reusable bottles. At the same time, the Reusable Alliance is calling on the new German government to consistently promote reusable bottles.